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Chehalem Business Connection September 2013 Page 10
“Extreme Outer Limits,”
the long-range, high-tech
hunting show hosted,
owned, produced by and starring
local residents Bob and Chris Beck, is
now in its fifth season and has seen
strong growth since expanding its audi-
ence to Canadian viewers last year.
Domestically, the show is currently
broadcast three days a week, 52 weeks
a year, on the Sportsman Channel. But
since 2012, it has also been broadcast
on Wild TV, a network featuring hunt-
ing and fishing programs in Canada,
and it is now being broadcast five days
a week there.
Canadian viewership for “Extreme
Outer Limits” has grown fast, according
to Bob Beck. The show is being seen in
an average of 18 million households an-
nually in Canada, as compared to 32
million in the United States. The show
has been so successful there that it con-
vinced the Becks to expand their Ex-
treme Store, an ecommerce venture
closely affiliated with the show, to serve
Canucks.
“One year of market research led us
to believe we needed to have the store
up there,” Bob Beck said.
The Becks have contracted with a
business partner in Alberta and acquired
a warehouse in the country in order to
facilitate the expansion.
Bob Beck said the hunting market in
Canada is far more favorable to rifle-
centered shows like “Extreme Outer
Limits” than it is in the United States.
Whereas, in the United States, about 80
percent of hunting shows on The Sports-
man Channel feature bow hunting rather
than rifles, Beck said the ratio is almost
exactly the opposite in Canada.
The Canadian economy appears to be
in better shape, too.
“Basically, in a lot of ways, it looks
like we’re still recessed here,” Beck
said. “But in Canada, all the indications
we have are that they’re not recessed.”
The Extreme Store,www.extreme
store.us, features the same outfitters and
equipment that the
Becks use in their
television program.
Unlike in the net-
work TV model,
the Becks actually
pay their broadcasters for air time, and
make up the difference by partnering
with sponsors. The sponsors get a built-
in, dedicated audience to market their
products to, while the viewers get to see
the products in action in real-life situa-
tions.
The store started in June 2011, but
only expanded to Canada last month. Its
product line include Nightforce Optics,
McMillan rifles and stocks, ammunition
by Berger Bullets and Hunting Shack
Munitions (HSM), Kershaw knives,
King’s Camo apparel, Eberlestock,
Kenetrek boots and Leica sport optics.
Hunting show’s stars set their sights on Canada
Outdoor television’s ‘Extreme Outer Limits’ finds fertile market, strong viewership in United States’ neighbor to the north
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Bob and Chris Beck are the hosts of ‘Extreme Outer Limits,’ which broadcasts three days a week on the Sportsman Channel.
“One year of market
research led us to
believe we needed
to have the store
up there.”
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