Page 5 - Tigard Monthly December 2013

Thursday, December 19, 2013
| TIGARD MONTHLY 5

Joy Cinema

>> Continued from Page 4
The theater’s lobby is decorated
definition, not going to draw as big a crowd,” with obscure and cult movie
Martin said.
posters, like “The Boy Who
But the approach has caught on, Martin
said, with customers traveling from as far as Cried Werewolf” and “The

Vancouver, Wash., to see some of The Joy’s Vampire Beast Craves Blood.”
more obscure titles.

“Considering there are 25 other theaters
between them and here, it’s cool that they want career in advertising to take over the theater
to come out this far just to see a flick,” Martin
full time.
said.
“This is a lot more fun,” Martin said.
The theater’s lobby is decorated with Martin has worked hard to spread the word

obscure and cult movie posters, like “The about the theater’s revival.
Boy Who Cried Werewolf” and “The Vampire “It takes a while for you to build an audience
Beast Craves Blood.”
of people who keep coming back,” Martin said.
And Martin’s not done yet. He’d like to offer “But awareness gets better all the time.”
more independent filmmakers a place to show
Martin said he constantly meets people who
their films, and has even begun showing some are glad to see the old theater up and running
Bollywood cinema a couple of times a month for again.

the Westside’s large South Asian population.
“We hear that all the time from people,”
“People have asked us about showing them, Martin said. “It’s the theater they grew up
and we’ll do them here and there, but they
with. Everyone loves the theater where they
won’t take over what we’re showing,” Martin saw their first movie.”
said.

Martin has said he plans to stay in Tigard The Joy Cinema is located at 11959 S.W. Pacific Martin has been working hard to spread the news about the theater’s revival and resurgence. Moviegoers will
for the long haul, giving up a two-decade-long
Highway in Tigard.
have an opportunity to see many popular titles that irst-run theaters don’t carry any longer.

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