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HBA HOME BUILDING NEWS
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BUILDING YOUR BUSINESS
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January, 2013
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HBApdx.org
This year’s NW Natural Street of
Dreams is already generating ex-
citement with multiple pre-sales
and potentially more homes than
have been seen since 2005. The
desirable development named
“Stonehenge” in West Linn has
inspired eight HBA builders, six
of which have already pre-sold
their homes. According to Nancy
Haskin, a former Street of Dreams
Builder, and the HBA VP of Mem-
bership Services and Events, this
year’s Street is riding the wave of
a growing industry and consumer
confidence. “Clearly, the buyers
are seeing the value they get
from building in the Street site,”
she said.
The value of participation in
the NW Natural Street of Dreams
home show is virtually un-quan-
tifiable for builders. Builders who
have returned year after year to
this flagship HBA home show are
a testament to its marketing val-
ue. The investment in the Street
can cover a builder’s advertising
for the year, and keep them busy
for years to come. HBA member
builders who are interested in
exploring Street participation are
invited to get involved from the
beginning of the site develop-
ment process. Subsequent year
Street locations are announced
in late summer and are followed
shortly by an information ses-
sion with the developer. Nancy is
always available to give one-on-
one guidance to an interested
builder.
But, the value of show par-
ticipation doesn’t end with the
builders. Associate members are
encouraged to contact participat-
ing builders to partner with them
on featuring their products and
services inside the homes. The
Street attracts a consumer crowd
of over 65,000 people with sig-
nificant purchasing power. To fur-
ther develop business to business
sales and consumer marketing,
HBA members may choose from
a variety of show sponsorship
opportunities. From a business-
to-business perspective, show
sponsorships allow members to
get to know key industry players
and develop face-to-face rela-
tionships. From a consumer per-
spective, sponsorship puts your
company’s name and products
at top of mind when a customer
decides to remodel, buy new or
simply purchase a new product
or service for their current home.
HBA members who have con-
sistently taken advantage of the
HBA’s unique sponsorship op-
portunities, like ProBuild and
Standard TV & Appliance, have
become the go-to source for HBA
members and consumers alike.
Plus, every show, including the
NW Natural Street of Dreams, has
the ability to provide an interest-
ed member with the sponsorship
best designed to fit their needs
and business objectives.
If you are interested in sponsor-
ing opportunities with this year’s
NW Natural Street of Dreams or
another HBA show, please con-
tact Nancy at (503) 684-1880 or
email at nancyh@hbapdx.org.
2013 NW Natural Street of Dreams builders and
participants maximize their HBA membership
2013 NWNatural
Street of Dreams Builders
Jeff Smith/John Wyland
JT Smith Companies
Phone: 503-657-3402
jtsmith@jtsmithco.com
jwyland@jtsmithco.com
Gerald Rowlett
Westlake Development Group
Phone: 503-708-1056
westlakedev@comcast.net
garrison@garrisonhullinger.com
Dale Lumpkin
F. Dale Lumpkin
General Contractor
Phone: 503-697-9707
dale@lumpkinweb.com
Jeff Haggart
Haggart Luxury Homes
Phone: 503-654-2030
jeff@haggarthomes.com
Phillip Pahlisch
Pahlisch Homes Inc.
Phone: 541-948-0684
phillipp@pahlischhomes.com
Jamie Harris & Natalie Long
Elite Development Northwest
Phone: 503-860-3014
jamie@ednorthwest.com
natalie@ednorthwest.com
Tucker and Joanie Merrihew
TTM Development Company
Phone: 503-224-6200
tucker@ttmfinance.com
joanie@jpid.biz
Bill Winkenbach
BC Custom Homes Corp.
Phone: 503-722-8700
bill@bccustomhomes.net
The Portland HBA and Mont-
gomery & Graham, Inc. are ex-
cited to announce an incredible
opportunity to lower the cost
of your group health insurance
plan. For a short time, compa-
nies enrolling in the Portland
HBA health plan will receive a
1 MONTH PREMIUM HOLIDAY!
What does that mean? You will
pay only $1 per enrolled em-
ployee for the first month’s
premium
when you enroll in
the Portland HBA Health Plan.
This is only available to:
• Companies not currently en-
rolled on the Portland HBA
Health Plan.
• Companies with 5 or more en-
rolling employees.
• Companies who sign up on or
before April 1st.
• Companies not currently cov-
ered by the Portland HBA
Health Carrier.
• Companies whose primary
function is in the construction
trades industry.
Is your renewal January 1st?
There is still plenty of time to
take advantage of this incred-
ible offer.
Does your health plan renew
after April 1st? Almost all health
insurance contracts can be can-
celled with 30 days’ notice so
there is a high likelihood that
you can still take advantage of
this offer regardless of when
you renew.
What would a one month
premium holiday do for your
bottom line during the winter
months?
For more information on this
incredible offer or other options
for associate members please
contact your Portland HBA
benefit expert, Brian Leong at
971-327-5785 or email him at
brianl@mgbenefits.com.
Enroll in HBA
Health Plan
and save with
special offer!