Page 7 - Better Living Show - March 29-30 2014 - Porttland Expo Center

March 2014 2014 BETTER LIVING SHOW 7

Local pizzeria embraces economic and enviromental

sustainability in Northeast 42nd Avenue business district

By PAMELA ELLGEN Thanks to the efforts of
for the Pamplin Media Group
Bob’s Rocket Pizza, locally owned and Juliet Hyams, who bought the
operated since 1971, leads the Food

Truck Roundup this year at the restaurant in 2009, it
Better Living Show. Its ability to
survive and even thrive through 45 years of now models health and

challenging economic conditions environmental sustainability.
demonstrates its economic sustainability.
Thanks to the efforts of Juliet Hyams, who

bought the restaurant in 2009, it now models the height of the recession, and commercial
health and environmental sustainability as spaces along the street were a revolving door
well.
of businesses.

At the show, Rocket will unveil a “green “We had a lot of vacancies and turnover on
pizza” featuring dandelion greens, pesto, and this street, like a lot of business districts but
a blend of cheeses. It will also offer salads, probably more so over here,” Hyams said.

antipasto plates with meats, cheeses, olives However, thanks to an economic
and artichoke hearts and cannoli. Want to get development grant from Venture Portland
out of the rain? Bob’s will have you covered and help from the Neighborhood Prosperity

with tented seating.
Initiative, Bob’s Rocket joined a small network
Hyams never saw herself as a restaurant of local businesses committed to preserving
owner, but when she discovered the the beauty and history of NE 42nd. They

opportunity to purchase Bob’s Rocket Pizza, worked together to issue mini-grants that
she went for it. Of course, she could imagine helped attract and incubate new businesses,
Bob’s Rocket Pizza has enjoyed economic sustainability thanks in part to their commitment to health and
better timing to purchase a restaurant. It was
Continued on page 8 >
environmental sustainability. PHOTO BY PAMELA ELLGEN

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